Climate Power | Build Back Better

Persuasion

To pass the Inflation Reduction Act (IRA), Democrats needed to ensure widespread support among Congressional colleagues – and ensure aggressive climate action remained a critical part of the bill. Climate Power was a key outside partners for the White House to drive the narrative and keep pressure on Congress.

We capitalized on high profile placements in DCA airport security and Union Station with copy that played on passenger concerns in these settings (a “last call” at the train station, a delay at the airport).

We also found great success in the Washington Post Cap Wrap placement to speak directly to lawmakers and offer easily digestible talking points - scroll to see more.

Our capitol hill targeted print “Cap Wrap” placement through the Washington Post made such an impact on Congressman Bobby Rush that he featured it in a House committee hearing on the spiking oil prices.

Climate Power | Build Back Better

Our capitol hill targeted print “Cap Wrap” placement through the Washington Post made such an impact on Congressman Bobby Rush that he featured it in a House committee hearing on the spiking oil prices.

Project Healthy Minds

The Next 50