Climate Power |
Milwaukee GOP Debate

Persuasion

We took advantage of the national focus on the first GOP 2024 debate with a local message for Wisconsonites: these candidates don’t care about their climate future. Using Milwaukee colloquialisms, we made clear that the Republican field don’t have a plan to protect the climate and their favorite activities: an ice cold cold beer on a hot day, a Lake Michigan polar bear plunge on New Year’s Day, and most of all: keeping Lambeau Field an intimidating and beloved frozen tundra for the Green Bay Packers.

We capitalized on high profile DOOH placements around the city and supplemented them with social graphics to help Milwaukeeans cut through the debate fuss noise and think about the realities of the policies on their day to day lives.