House Majority PAC

Persuasion + GOTV

Over the 2020 campaign we created hundreds of Facebook and Instagram social creative, Stories ads, and display banners.

To prepare, we created news-inspired templates well in advance of election season — client approved and ready for action whenever we had a new candidate to target or messaging to hammer. The collage style allowed us to easily include not just the candidate but issue imagery, or Donald Trump giving the Republican du jour a thumbs up. (Valadao)

We played in the primaries, pushing “negative” creative to Republican voters to remind them which candidate was the Trumpiest. (A candidate that happened to be our preferred opponent.) (Knight)

And we customized creative specifically to the district, steering clear of the classic red, white, and blue political palette and creating brightly colored imagery revolving around the issue (McClintock) or the district (Buchanan, Bourdeaux).